Simon Benney: Marathon Man

Anyone undertaking a seven day, 250km (the equivalent of 6 marathons) endurance race across the Sahara Desert could be considered a lunatic or even masochist! Well luckily Simon Benney is neither but he is resilient and determined to compete in the toughest footrace on earth - The Marathon Des Sables. He decided to participate in the race over four years ago and consequently began designing the Geosportster Chronograph. He wanted a watch that was design-led but highly resilient and able to combine technology with performance. The iconic Benney Watch design of the interlocking 'shock absorber springs,' which transmit impact away from the movement mechanics - perfect for a long distance endurance runner - was born.

On 1st April 2010 Simon joined a select group of British runners all determined to go the distance. He spent a grueling seven days in the soaring heat and did indeed successfully complete the race. However Simon is not a masochist - he participated in the Marathon des Sables to raise money for two charities close to his heart - the Prince's Trust and Swift Medics.

SWIFT Medics

SWIFT Medics are a voluntary organisation based in Wiltshire who are called out to a range of emergency situations where they provide immediate care, medical advice and additional support at the scene of an incident. Provided on a voluntary basis by a group of local GP's, SWIFT Medics were first on the scene when Simon's son Todd was involved in a life threatening accident when he was knocked down by a car last year. In grateful recognition for saving Todd's life Simon is determined to raise as much money as possible for this incredible team of doctors.

To find out more about Swift Medics please click here.

To sponsor Simon Benney and donate money to Swift Medics please click the logo below:

Prince's Trust

As a three times Royal Warrant holder Simon Benney has a long association with the Royal Family and has been a strong supporter of the Prince's Trust for several years. Founded in 1976 by The Prince of Wales, the Prince's Trust has become the UK's leading youth charity giving practical and financial support to the young people who need it most. They help develop key skills, confidence and motivation, enabling young people to move into work, education or training. Simon is hoping his own endeavors will be rewarded with generous donations to this worthwhile cause.

To sponsor Simon Benney and donate money to The Prince's Trust please go to:
www.justgiving.com/simonbenney